Kit Up Adventures

Kit Up Adventures acts as the Airbnb for adventure rental gear. With their unique sustainability philosophy theorised by their founder, Kit Up hopes to be the one stop shop for affordable and accessible adventuring. I spoke to their Founder about developing a new brand image that revitalised their logo and colour scheme to match the community. Focusing on earth colours, and using a font and style to capture peoples attention, catching their curiosity to learn more. Product design was an important focus of the company, matching at minimum the standard of their major competitors.